BOTECAR

Creative Direction and Design

Branding, Graphic Design

Visual Identity for a Brazilian Food and Beer Festival "Botecar"

The people of Minas Gerais are known for their hospitality and rich gastronomic flavors. Be from Minas Gerais It's to be different and to have a story to tell. And every story looks better on a bar table. Move the table, bring a cold beer and typical food, because it's time to ‘Botecar’! Each person from Minas Gerais has a good excuse for Botecar: to see friends, discuss politics, football, philosophize, and so on...

Botecar Festival is also to know the gastronomy and the culture of Minas to each request and "Minas Gerais are many", as Guimarães Rosa said. It is that little meal with the true soul of Minas Gerais: from the stove to the firewood, from the soap dish, from the hen's chicken, from the smoked sausage. This is our sine: walk through the flavors of Minas and reaffirm the true roots of Minas in a bar table. 

Client: Botecar Food Festival | Design Studio: Filadelfia Comunicação | Creative Director: Anna Fonseca | Designer: Yasmin Santana | Belo Horizonte, 2014